How Choosing the Right Colors for Your Business Can Increase Value

Color can influence not only how people feel, but also what they do. The psychology of color can help strengthen your brand, encourage sales, and more.  The more accurately you use colors, the more you can attract ideal customers. This leads to continuous growth for your company, a peaceful working environment and mutual success in the long run.

Color psychology is a powerful tool that businesses can use to attract attention, trigger purchasing behavior, and boost sales. By understanding the effects that different colors have on people, businesses can create more effective marketing and advertising campaigns. And when it comes to color, there is no one-size-fits-all approach – the right color will vary depending on the business, the product, and the target audience. So if you’re looking to give your business a boost, consider using color psychology to your advantage.

By applying the principles of color psychology, you can create a powerful visual narrative that engages your customers, triggers their buying behavior and helps you generate more sales. Take the time to experiment and figure out which colors work best for your brand and product, and you'll be on your way to making the most of this powerful marketing tool.

Product evaluations by consumers take only 90 seconds. Moreover, these initial evaluations and decisions are often based on superficial factors such as product packaging. However, a new study by researchers at Color University has found that there are significant statistical differences in the way consumers of different colors evaluate products.

The study found that blue and green consumers were more likely to base their product evaluations on practical considerations such as price and functionality. In contrast, red and yellow consumers were more likely to be influenced by emotional factors such as the product's appearance and brand.

How Certain Colors can Manipulate Your spending Habits

A consumer's evaluation of a product takes only 90 seconds. Surprisingly, these initial assessments and decisions are provided with rates ranging from 62% to 90%, due to shades of color.

Color perception influences the decision to accept or reject a product by 60%.

The impact of colors on brand recognition is immense - to the tune of 80%. 

An overwhelming 84.7% of consumers indicate that color is the most influential factor when purchasing a particular product. Furthermore, two-thirds declare they will not buy if their desired hue isn’t available

As a marketing experiment, Heinz made the bold move of changing their iconic ketchup bottles' color from red to green several years ago. This powerful decision led to an impressive sale of around 10 million units within just seven months, generating a revenue of $23 million - marking it as the highest sales increase in the brand's history! 

Warm Colors

Warm colors are associated with passion, energy, impulsiveness, happiness, sincerity and comfort. They are attention-grabbing and have the advantage of being inviting and harmonious. For the sake of simplicity, let's define warm colors as red, orange and yellow. These are fire colors. They radiate warmth.

Red lust, excitement, love, energy, and movement

The psychology of red advertising has the potential to influence and encourage consumers. It can facilitate their actions and make them stand up for what they want, while triggering their feelings of strength and courage. By using red advertising psychology for any brand or product, you can present your promise to consumers more effectively.

Red is an incredibly powerful color. It's the color of energy, excitement, and passion. People who love red are often extroverts, confident, and bold. They're also optimistic and have a great sense of enthusiasm. Their positive energy is infectious!

Red is also the color of ambition. People who are drawn to red are often driven to be successful in whatever they endeavor. They're competitive and always want to come out on top.

While there are many positive associations with the color red, there are also some negative ones. People who love red can sometimes be impatient and have a short attention span. They're always in a hurry and can be quite impulsive. And if someone is obsessed with red, it can aggravate these negative traits even further.

So whether you love the color red or not, there's no denying that it's a very powerful hue.

In order for red to increase its popularity, it is suggested that it should tonally encourage a feeling of courage or pride. We believe that this emotion generated by brands will motivate them to improve the relationship between people. In this way, brands are encouraged to breathe life into their hectic lives and as a result, we help create excitement in your mind!

  • Popular Industries: Food, Technology, Logistics, Agriculture
  • Unpopular Sectors: Energy, Finance, Aircraft, Clothing
  • Sectors with Questioned Usage: Health, Home Life

Red is a very important color symbol representing life, excitement and courage. Brands that use the color red include McDonald's, Coca Cola, Kellogg's, Lay's, Redbull, Virgin Radio, Nike, ACE Hardware, KFC, Colgate, Avis, TIME and Nintendo. Among the reasons why red is preferred; it creates a sense of urgency by accelerating the heartbeat and is frequently used in discount signs. The psychological effects of red, which is rooted in a sense of security, make it popular. In the food industry, it is used as a recommended color for delicious meals from mixers. It is also used in the technology sector to attract the attention of customers. In the logistics sector, it is preferred to emphasize the quality of service expected from the service. In the agricultural sector, it is used to protect field crops and to obtain brighter colors.

However, it is not preferred in the energy sector as it may increase noise. It is also not preferred in the financial sector due to the feeling of excessiveness it shows. It is not preferred in the aircraft sector due to incompatibilities. It is also not preferred because of the pressures in the clothing sector. As for health, the color red is not preferred because it is believed that the color blue is more suitable for hospital environments to provide a relaxing environment. In home life, red is not preferred because green and blue colors are preferred to help create a sense of relaxation and calmness in the home environment. Red is generally not suitable for luxury goods, nature-related content, or professional websites/services.

Orange: Passion, enthusiasm, self-confidence

Orange is a color that represents energy, happiness, and excitement. It is often associated with sunshine, tropical areas, enthusiasm, joy, happiness, creativity, determination, success, courage, stimulation and strength. Orange can increase appetite and bring to mind autumn and harvest time.

Orange is a color that can bring people into a stimulating, empowering feeling. Orange combines the energy of red and the eye-catching brightness of yellow to create a positive and unique energy. This color helps connect people and encourages fun.

Here are some phrases we can use to highlight the shade of orange: joy, sunshine, tropics, enthusiasm, happiness, charm, ability to create, determination, success, courage and stimulation. Orange is identified by people with the desire to experience pleasant moments. Orange also helps to increase one's appetite; it brings to mind the fall season and harvest time.

The physiological effects of orange are also quite pronounced. In color therapy, the color orange is considered to be very useful; the color orange, which has a calming effect, can help reduce stress. The color orange gives people mental energy and at the same time helps the body to relax by balancing the heart rate. During physical exercises, the color orange helps to radiate positive energy; for some people it can be a source of motivation.

  • Reason for Preference: Used to mobilize the audience and create a call to action.
  • Popular Sectors: Health, Technology.
  • Unpopular Sectors: Clothing, Car, Airplane, Energy, Financ
  • Sectors with Questioned Usage: Food, Home Living, Agriculture

Brands include popular brands such as Nickelodeon, Hooters, Fanta and Harley Davidson. These brands are preferred because they are used to mobilize audiences and create a call to action. Popular in the health and technology sectors, this method is not adopted by companies in clothing, cars, airplanes, energy and finance. In some sectors, such as home life or agriculture, including the food industry, the effectiveness of such marketing strategies can be questioned, but when done right, they can be very successful!  So go for it and make your brand stand out from the crowd!

Yellow Pleasant, Intellectual, Energetic

The color yellow is associated with the sun, happiness, laughter, wisdom and intellectual energy. It activates mental activity and generates physical energy. Yellow has a warming effect, lifts spirits and is generally used to encourage those positive feelings. However, softer shades of yellow may have a calming effect.

The brands used are National Geographic, Caterpillar, Shell, Pennzoil, DHL and Hertz. These brands are chosen because they focus on making people smile and evoking good feelings.

These brands are popular in the home living, energy, food and transportation sectors. However, they are not popular in the clothing and financial sectors. Their use in the health and agriculture sectors is also questioned.

The common tonality among these brands is that they use colors that we find encouraging and empowering, leaving a positive impact on people. The most important example of this is that the color blue is calming. But these brands are also starting to use the psychology of the color yellow. The color yellow reinforces connections between people and promotes a sense of faith. Yellow also symbolizes joy and energy. This is why these brands are trying to use it to engage in a more positive way.

The color yellow is associated with happiness and sunshine, which is why so many brands choose to use it in their advertising. Yellow is also a powerful color that can help to energize and motivate people. This makes it a popular choice for brands in the food, transportation, and energy sectors. However, yellow can also be seen as a controversial color, particularly in the healthcare and agriculture industries.

  • Reason for Preference: Favored as brands focused on making people happy and evoking superior emotions.
  • Popular Industries: Home Living, Energy Management, Nutrition and Food Production, Transportation Services
  • Unpopular Sector :Clothing Industry , Financial Consultancy
  • Initiated Inquiry to Sectors Used: Health Care Services, Agricultural Support Services

People who consider yellow as their favorite have a very interesting personality. This color has an impact on their behavior and attitude, helping them become thorough perfectionists. They are rational thinkers and like to take a methodical approach to problem-solving. Moreover, they also have a creative bent of mind and the power of yellow helps them sharpen their thought process. It is not surprising that many endorsements or pictures show a yellow bulb popping up on top of someone’s head when he or she is engrossed in deep thoughts.

Another great quality that people with a love for yellow possess is the ability to stay strong during difficult times. They can suppress their emotions easily and face adversities without getting disheartened. This tonality encourages them to keep going even during the toughest times, making them powerful individuals who can tackle any challenge thrown their way with ease.

Overall, it’s clear that people with a favorable view towards the color yellow have an impressive personality. They are equipped with great clarity of thought and are emotionally very stable, making them ideal candidates for success in life.

Yellow can also be associated with caution, as in traffic signs. Too much yellow can be overwhelming, and it can strain the eyes. When using yellow in design, it is important to use it sparingly and to choose the right hue. Too much yellow or the wrong hue can feel cheap or spammy.

Cold Color

Cold colors are very versatile and have many associations. They can be calming, but also make people feel sad or depressed. They are often seen as professional and trustworthy, but can also cause feelings of stagnation.

They are typically associated with tranquility, trust, and professionalism. They also represent sorrow and sadness. Professionalism and sophistry are some of their advantages, but at the same time they can make people stagnant with the sense of serenity they spread.

While cold colors are often associated with feelings of sadness and melancholy, they can also be quite powerful. In fact, many studies have shown that cold colors can have a calming effect on people, helping to lower blood pressure and heart rate.


Blue is the color of the sky and the sea. It has the opposite effect of red and it slows down metabolism, respiration and heart rate. It is seen as a masculine color. Blue is generally associated with trust, loyalty, nobility, wisdom, experience, confidence, stability and depth. It calms, suppresses appetite, and is thought to be beneficial to body and mind. For these reasons blue is often used in corporate websites.

The colour blue has a powerful and encouraging effect on the human psyche. It is often associated with feelings of trust, loyalty, cleanliness, and stability. While it can be used to invoke sadness and melancholy at times, the primary tonality of blue is one of encouragement and positivity. Blue’s psychological effects range from calming to inspiring, depending on the particular shade used. Cool shades of blue tend to promote relaxation while brighter hues can invigorate the mind and body. This makes the colour particularly useful in web design, as it allows designers to create a sense of balance between relaxation and stimulation.

Blue is also thought of as a ‘masculine’ colour due to its associations with power, strength, and authority. Darker blues are often used by corporations or institutions that wish to evoke feelings of strength and competency. Meanwhile, lighter blues are more commonly used by businesses that want to imply a sense of trustworthiness or reliability. Because of its versatility, blue can be a great choice for both corporate logos and website designs.

  • Popular Industries: Healthcare, Energy, Finance, Aircraft, Agriculture, Technology
  • Unpopular Sectors: Food, Clothing, Automobile
  • Sectors with Questioned Usage: Home Living, Real Estate

Banks and financial institutions prefer to establish a relationship of trust with their customers. Blue is the most popular color for these institutions. 57% of men and 35% of women say that their favorite color is blue. Blue is a color that helps boost people's confidence and puts them at ease. This is why it is widely used in the financial sector. Blue is also popular among companies in the energy sector because people can feel the impact of having energy resources at more affordable prices, according to scientific research.

Overall, blue is an incredibly versatile colour that can be used across a variety of industries and applications. Whether you’re looking for a calming shade for your wellness website or a powerful hue for your corporate logo, blue is sure to fit the bill. With its calming yet stimulating effects on our physiology, blue may just be the perfect choice for your next project!

The color blue has long been associated with intelligence, stability, and trustworthiness. In fact, studies have shown that people are more likely to judge a website as being reliable and credible if it uses the color blue. This is likely because blue is often seen as being a calming and serene color, which can help to instill confidence in the user. Blue is also known to be a very efficient color when it comes to promoting productivity and concentration.


Green is the color of nature. It symbolizes growth, hope, freshness and abundance. In countries like the US, it associates with wealth since the currency's green. Green is often correlated with healing, stability, endurance, harmony, safety, life and prosperity. Sometimes it can also represent inexperience and is used in advertisements to show the reliability of medicines and other medical products.

Green has a calming effect on our nervous system and helps reduce anxiety levels. It is also believed that green can improve our stamina and concentration levels. So if you're feeling low or struggling to focus, try surrounding yourself with some green!

Green, the color of nature, represents the diversity of the earth, full of surprises. Green symbolizes development, hope, freshness and fertility. Therefore, in countries like the USA, where the color of money is green, this color connotes wealth. Green is often associated with healing, stability, durability, harmony, security, life and prosperity. This tonality is also a hopeful and empowering message for people.

Green also plays a big role in the field of web design. It is possible to use it to make websites look natural. By using different dots or shapes on it, a more comfortable environment can be created for users. It is also recommended for events to meet expectations as green will have a miraculous aura.

Sometimes it can also represent a lack of experience and you can use it in advertising to emphasize reliability for medicines and medical products. With the widespread use of green in digital environments, what do web-only designs really look like? It is still popular, but it can also be attributed to modernity, often because of its connection to technology.

The color green is popular across industries and continues to be an attractive choice for web design, just as it is for digital media. It conveys positive messages of wealth, abundance and healing, connecting with people and creating an air of wonder. Doganen yešil continues to be a life-giving influence, symbolizing progress and inspiring more!

  • Reason for Preference: It is preferred by all brands that want to give their customers a message of relaxation and peace.
  • Popular Sectors: Energy, Finance, Food, Home Living, Technology.
  • Unpopular Sectors: Clothing, Car, Airplane
  • Sectors with Questioned Utilization: Health

Green is associated with growth and serenity, which explain why those who prefer this color are often viewed as practical and down-to-earth. They possess an immense love for nature and its healing qualities. In addition to being generous, kind, and compassionate, green-lovers are also known for their calmness; this trait enables them to handle crisis situations efficiently.

Not only that, but those with a preference for this hue are also renowned for their nurturing behavior; they take great pleasure in helping others by meeting their needs. This is why people of green tend to make excellent counselors or psychologists – they are good listeners, able to look at the world through the lens of others.

The use of green in web design helps to create a feeling of trust and reliability. Websites that use green shades such as jade, olive, or sage appear more welcoming due to the calming effects these colors produce. As such, it can be said that those who gravitate towards the color green have a natural inclination towards creating trusting relationships with both people and brands.

In conclusion, it can be said that those who favor the color green tend to be practical, down-to-earth individuals who possess an immense love for nature as well as compassion and generosity towards others. Not only are they adept at handling crisis situations but also great counselors and psychologists due to their caring demeanor and ability to look at things from another person’s perspective. The use of green in web design also helps create a sense of trustworthiness which makes it easier for people to form relationships with brands.

Purple Wealth, Power, Nobility

It combines the stability of blue with the energy of red. It evokes a sense of wealth and extravagance and is seen as the color of nobility. It symbolizes power, nobility, luxury and ambition. Purple is often associated with virtue, dignity, independence, creativity, mystery and magic. 

The color purple is often used to make people look younger and more confident. This is due to the fact that the color itself has a physiological effect on the brain. Studies have shown that the color purple can lower stress levels and increase concentration. Therefore, it makes sense that businesses would use this color to their advantage.

People who hold purple in high regard are naturally encouraging and powerful. They have an intuitive understanding of the needs of others, often prioritizing those needs ahead of their own. Their gentleness and free-spirited nature makes them excellent travelers, as they are eager to experience new cultures and places. Furthermore, people who love purple tend to be creative when it comes to designing their homes or selecting clothes that suit their personality.

From a physiological perspective, purple is associated with wealth, royalty, and luxury. Thus, those who gravitate towards this color may possess qualities that make them stand out from the crowd. For instance, they can be ambitious yet compassionate. Moreover, lovers of purple may be attracted to web design due to its creative elements such as custom fonts and colors. Web designers often use purple to create a sense of luxury or elegance on a website.

In conclusion, those who favor the color purple tend to have an intuitive nature that is both encouraging and powerful. They demonstrate gentleness while still having an ambitious streak that sets them apart from the rest of the crowd. When it comes to designing their homes or selecting clothing items they are often innovative and unique in their choices. Moreover, when it comes to web design they appreciate its creative elements like custom fonts and colors which can help communicate luxury or elegance on a website.

But purple can also have a downside. Because it's such a regal, powerful color, it can also come across as aloof or even arrogant. If you're designing a website or creating content for an audience that you want to feel warm and inviting, purple may not be the best choice.

Bright purples can be overbearing and harsh, while lighter purples can appear too playful. Too much purple can also make a website feel cold and uninviting as well as give off a feeling of being out of date.

To sum up, while purple can be a great choice for conveying power and sophistication, it’s important to choose the right tone. Avoid overly bright or light purples which could come off as too playful or cold.

white: innocence, purity, kindness

White is often associated with purity, innocence, and cleanliness. It generally has positive connotations and is seen as safe and reliable. In color psychology, white is associated with new beginnings and fresh starts. It represents clarity, peace, and simplicity.

White is the color of purity, cleanliness, and new beginnings. It's no wonder that so many brands choose white as their primary color. White conveys a sense of coolness, sophistication, and elegance. And in today's world, those are some very desirable qualities.

Healthcare brands are particularly fond of white because it conveys trustworthiness and sterility. Clothing brands often use white to give their products a clean and modern look. And financial institutions like banks and credit card companies often use white to communicate reliability and security.

Of course, not every brand can or should use white as their primary color. Food brands, for example, might want to avoid white since it can make their products look unappetizing. And while agriculture and aviation are both technically industries that could benefit from the trust-building qualities of white, they also happen to be two industries that are rife with safety concerns. In those cases, using another color might be a better choice.

Technology companies are another group that sometimes struggles with choosing the right colors for their branding. On the one hand, they want to convey innovation and cutting-edge thinking - qualities that blue is often associated with. But on the other hand, they also need to be taken seriously as businesses - which is where gray comes in. Ultimately, it's up to each individual company to decide what colors best represent their brand identity.

White is often associated with purity, cleanliness, and virtue. In many cultures, white represents innocence. It's seen as the color of perfection.

This is why so many brands choose white for their web design. They want to give users the impression of being clean, pure, and virtuous. And it seems to work! Studies have shown that people perceive brands as more trustworthy when they use white in their designs.

So if you're looking to create a brand that people can trust, consider using white in your web design. You might just find that it gives you the boost you need to succeed.

Black: Authority, Power, Grace

Black: It is associated with power, elegance, formality, death, evil and mystery. It evokes power and authority, is seen as formal and elegant, and evokes a sense of fear and the unknown.

Black is more profound; it penetrates the psyche. People respect what is black; they never fail to do so. We have to approach black themes from a psychological point of view so that people are really moved.

Black is often associated with power, authority, and elegance. It can also evoke feelings of mystery, darkness, and fear. In color psychology, black is associated with confidence and authority. It's seen as a color that can be used to add drama or sophistication to a design. When used in web design, black can give a feeling of luxury or exclusivity.

The black color is the most chosen for the promotion of luxury products. The fact that it is rarely seen in nature makes it even more special. It is a color that creates an air of mystery and encourages people to want to know more.

In the business world, black is often associated with power, sophistication and strength. It can be seen as serious and formal, but also elegant and modern. Black is a popular color choice for technology, clothing and car companies.

While black can be stylish and sleek, it is not always the best color for every industry. Black can be seen as unapproachable and unfriendly in sectors such as food, health or energy. And while it can be considered sophisticated in the world of fashion, it may not be the best choice for agriculture or home goods.

Black is the color of luxury. It's the color most often chosen for promotional items because it exudes class and style. It's popular in technology, fashion, and cars, but less so in food, healthcare, and finance. It's also often questioned in terms of its use in various sectors of life.

Those who have black as their favorite color may be determined, strong-willed and independent. They have a methodical approach and are particular in completing their task to the final detail.

Lovers of black always maintain a self-control over themselves as well as situations. They are generally optimistic people who embrace challenges with a positive attitude. Black color physiologists usually have strong values and beliefs, which they uphold throughout life.

If black is your favorite color, it may be because you are a determined and strong-willed individual who likes to have a sense of control over yourself and your surroundings. You are likely to approach tasks in a methodical way, paying attention to detail in order to get things just right.

While an obsession with black can sometimes be seen as a negative trait – suggesting that someone is overly serious and unwilling to open up to others – it can also be seen as a sign of strength and power. If you feel drawn to the color black, it could be because you are attracted to its ability to instill a sense of authority and confidence.

Brown: stability, robustness, integrity

Brown is a very important color for people. Brown has a long history and evokes unrequited feelings in people's minds. The sense of solidity and integrity that comes from the earth encourages tonality in our brains. But when embedded in a website or graphic design project, brown shouldn't just be a background.

As can be observed, brown on websites helps to emphasize communication and interaction. The colors express the connection of society to touchpoints and help create bonds between communities. Brown can symbolize sincerity while promoting empathy. It can also be brought to the forefront to encourage dialogue to generate interest, although it tends to be used as a background in the color overlay system.

One of the main benefits of brown is that it gives a sense of reality. Patterns and furnishings based on earthy colors can convey and help you convey your physical experiences. Especially in homepage designs, the message given in terms of basic colors will not only attract attention but also provide depth.

It should not be forgotten that brown, with its connection to tonality, evokes courage and psychological security in the feelings associated with this color. For this reason, it is likely to create an extra sense of security with aesthetic details while supporting stability to support tonality in website architecture.

The earthy color tends to remain in the background. It is identified with earthly things, order and tradition. Its connection with the earth gives this color a sense of stability. Brown can evoke a feeling of solidity and integrity.

How to Choose the Perfect Color Scheme for Your Website

Understanding the meaning behind colors is one thing, but choosing a color scheme is another. When choosing a color scheme, you usually start with the dominant color. Existing marketing materials, such as a logo or brochure, can be decisive for this choice.

Another way to choose dominant colors is to think about the words you will use to describe the company and the company site. You need to decide in advance what kind of emotional response you want people to have when they look at your design. You need to determine in advance what kind of connection you want them to make between the site and the company behind it.

The effect created by the combination of colors is called color scheme. Colors are created when their shades, tones, dosage and symmetry are in complete harmony. When choosing a color scheme, you should consider many different elements. First, you can review existing marketing materials related to your brand or company. Based on these images, you can determine the dominant color. However, you should also consider the words that describe the company and decide exactly what the dominant coloring will be. Finally, no matter what your goal is, you should consider how people look at design.

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